A new push by Sony to encourage the purchase of smartwatches and other wearables has led to a wave of consumer complaints.
The new push, which was launched this week, was led by the PlayStation brand, which is selling smartwares to gamers through the PlayStation Store and PlayStation Now.
Sony said it wanted to make smartwars a “once-in-a-generation” opportunity, according to the Wall Street Journal.
“Sony is not just investing in smartwalls.
It’s creating the future,” said Sony Chief Marketing Officer Dan Hough.
“Sony is a global leader in innovation and we’re making smartware as cool as we possibly can.”
The push comes amid growing interest in the industry and consumer pressure to make it a more “normal” way to spend money.
Sony launched its first smartwatch in 2016, with the PlayStation 4 Pro.
The push by PlayStation has already seen an explosion in sales of the PlayStation Move and PlayStation Smartwatch, which were first announced at the Consumer Electronics Show (CES) in January.
The PS Smartwatch is designed to be used with the PS4 Pro and features a fingerprint sensor that can be used to unlock the watch from the wrist.
The PS Move is also designed to function as a watch and is designed as a smartphone.
Both smartwears are also compatible with the Playstation Store, with players able to use them to buy new games, as well as games on the Playstation app store.
The move by Sony is expected to further bolster the brand with smartwatch users, with Sony also promising to add more games for the PS SmartWatch in the future.
“It’s really the ultimate wearable,” Sony Chief Technology Officer Joris Voigt said.
“It’s a great accessory for anyone.”
Sony has also been busy promoting the PS Move and PS SmartWear, both of which have been heavily criticized by some gamers and gamers’ groups.
Sony’s move to promote its smartwear platform has not gone unnoticed by Microsoft.
Microsoft also announced that it would be launching a new Xbox app store on Tuesday, which will include the Move, which could lead to further smartwatch adoption.
The Xbox app will allow gamers to access content and games on Xbox, and Xbox One owners will also be able to purchase games through the Xbox Store.
Microsoft is also working to expand the app store with additional titles.
Microsoft is also reportedly preparing to launch its own video game streaming service in the coming months, though its details have not been announced.
The smartwatch push comes at a time when many smartwatch brands are struggling.
Many players have complained about the limited functionality of smartwatch interfaces and the lack of control over how games are played.
The PlayStation Move, however, has been lauded for its design and for its functionality.
The Move was the first smartwared device to receive the Consumer Product Safety Commission’s (CPSC) Consumer Technology Certification, according the Verge.
“There’s a lot of excitement around the Move,” said Mark Schoell, an analyst at Forrester Research.
“If you look at how the industry is changing, this is the next big thing.”
The PS Smartwear is also praised for its usability.
The wearable is designed so that it can be worn with gloves, and it is water-resistant.
It has a built-in motion sensor that makes it very easy to track and track quickly, according a report from The Verge.
The Sony Smartwatch has been the focus of a number of complaints from gamers.
Some complained that the Move did not offer enough functionality, and that it lacked features that would make it an important gaming device.
Sony has promised that the PlayStation Smartwares are designed for “smartwatch gamers” and “hardcore gamers” that are interested in “experience.”
“We believe the PSSmartwatch is the first-ever wearable device that truly offers gamers and hardcore gamers the most immersive and personalized gaming experience possible,” said a PlayStation spokesperson in a statement.
“We want gamers and hardcore gamers to enjoy the PS2 and PS3 on their smartwands for life.”
The PlayStation Store has also seen a surge in activity.
In the past month, there have been nearly 1.7 million orders for PS Smartphones, PlayStation Move Pro, and PS Move games.
The PlayStation Store will also now feature the PlayStation Mobile app for smartphones.