Movado costs €8.99 at UK retailers, €7.99 online

Moves costs €9.99 on Amazon.co.uk, €11.99 in the UK, €13.99 outside of the UK and €18.99 through the app on Apple Pay.

Moves is also available in stores and on Amazon and other app platforms.

Move Free, which also sells the Move app, costs €7 on Amazon, and the same goes for Apple Pay and Google Wallet.